Julie Corwin
Strategic Brand & Marketing Executive:
Elevating mission-driven institutions through audience-first storytelling and measurable growth.
From brand-building for one of the nation’s most innovative hospitals and medical centers to working at the forefront of online education, I have a powerful record of creating market share and first-rate branding for complex organizations undergoing great change.
Results.
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Boosted enrollment and reduced cost-per-acquisition at Northeastern University’s largest college. A new strategy supported ~22% enrollment growth while significantly cutting acquisition costs.
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Raised Cincinnati Children's Hospitals national reputation and increased complex patient referrals by 68% using digital and content marketing.
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Expanded visibility and audience reach at a historic library and museum. Drove 48M media impressions, 49% social growth, and 74% email open rates with a digital-first strategy.
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Modernized marketing at a national insurer and rebranded it with a clear, customer-first message that resonated so well that a major subsidiary adopted it two years ahead of schedule.
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Turned around a struggling health system’s reputation by connecting branding, PR, and community outreach into one clear message that restored trust and drove new patient visits.
Strategy.
Brand Power.
Campaigns.
Measurement.
New Models.
A unique model for community outreach helped Hallmark Health garner 3 community awards.
Giving Back.
Mudflat Pottery Studios. Board member and chair of the Development Committee
Somerville Garden Club, main library garden maintenance team.
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DePave the Way Somerville volunteer, an effort to remove pavement, restore green spaces, and reduce the urban heat island effect. To date, I helped de-pave at five properties in Somerville. Press coverage of a de-paving in 2023.
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Somerville Open Studios. Show and sell my handmade pottery at this major art showcase throughout the city. My pottery portfolio site is jcorwinpottery.com