Julie Corwin
Strategic Brand & Marketing Executive:
Elevating mission-driven institutions through audience-first storytelling and measurable growth.
From brand-building for one of the nation’s most innovative hospitals and medical centers to working at the forefront of online education, I have a powerful record of creating market share and first-rate branding for complex organizations undergoing great change.
Results.
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Boosted enrollment and reduced cost-per-acquisition at Northeastern University’s largest college. A new strategy supported ~22% enrollment growth while significantly cutting acquisition costs.
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Raised Cincinnati Children's Hospitals national reputation and increased complex patient referrals by 68% using digital and content marketing.
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Expanded visibility and audience reach at a historic library and museum. Drove 48M media impressions, 49% social growth, and 74% email open rates with a digital-first strategy.
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Modernized marketing at a national insurer and rebranded it with a clear, customer-first message that resonated so well that a major subsidiary adopted it two years ahead of schedule.
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Turned around a struggling health system’s reputation by connecting branding, PR, and community outreach into one clear message that restored trust and drove new patient visits.
Strategy.
Brand Power.
Campaigns.
Measurement.
New Models.
Giving Back.
Mudflat Pottery Studios. Board member and chair of the Development Committee
Somerville Garden Club, main library garden maintenance team.
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DePave the Way Somerville volunteer, an effort to remove pavement, restore green spaces, and reduce the urban heat island effect. To date, I helped de-pave at five properties in Somerville. Press coverage of a de-paving in 2023.
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Somerville Open Studios. Show and sell my handmade pottery at this major art showcase throughout the city. My pottery portfolio site is jcorwinpottery.com