Julie Corwin

I delivered a corporate rebrand for Coverys, repositioning the company with a customer-centric approach that resonated across digital channels, influencing a major subsidiary to adopt the Coverys name and brand two years ahead of expectations.

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Boosted enrollment and reduced cost-per-acquisition at a Top 50 university’s largest college. A new strategic approach supported an increase in new student enrollment by ~22% while we significantly cut acquisition costs.

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Built visibility and trust at Cincinnati Children’s Hospital, where our national marketing increased referrals by 68% using the latest digital and direct marketing.

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Used best practices to expand visibility and audience reach at a historic library and museum. Drove 48M media impressions, 49% social growth, and 74% email open rates through a digital-first strategy

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Modernized marketing for the nation’s 5th-largest medical liability insurer. Led a lasting rebrand, strengthened crisis readiness, and drove 80% media growth, 70% web traffic increase, and 125% social engagement boost.

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Directed marketing at one of the nation’s top three pediatric hospitals.  Burnished the hospital’s reputation and sharply increased referrals for complex and rare conditions; instituted new strategic approaches that helped raise the national reputation by 10% and national and international patient referrals by 68%.

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Played an instrumental role in the turnaround of a hospital system’s reputation and financial stability. Used integrated strategy of branding, PR, community outreach, and service line marketing that flipped a story of declining hospital admissions to one of a rising healthcare system and trusted community partner.​